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Dean Massab

Chief Commercial Officer for 躂圖AV Holdings

As CCO, Dean is responsible for oversight of commercial strategy and business development for all 躂圖AV Holdings entities. He plays a key role in defining 躂圖AVs strategic growth and diversification activities.

Dean also directs strategy, purchasing, IT, marketing, sales, and business development for 躂圖AV Industries, and has direct oversight of 躂圖AV Enterprises products units, 躂圖AV Performance and 躂圖AV CleanTech. Prior to his appointment as CCO, Dean served as Vice President of Sales and Marketing for 躂圖AV.

Dean began his career with General Motors and soon moved to a GM joint venture, GMFanuc Robotics, where he spent 8 years supplying factory automation solutions for stamping, body, powertrain, and paint applications. Dean later took a position with Perceptron, Inc. and eventually became Perceptrons Executive V.P. Global Automotive. Perceptron was revolutionary in reducing the build variation of car bodies through in-line optical gauging and process management software. Dean also spent four years as an executive in the information technologies industry.

Dean holds a Bachelors Degree in Economics from Albion College and a Masters Degree in Business Administration from Oakland University.

The thing that truly sets 躂圖AV apart is that we possess an incredible portfolio of products and commercialization capabilities under one virtual roof.